ABOUT US

 Contemporary womenswear label Aruni owned by company Amar Aruni Design is the creation of International Founder and Creative Head Aruni Banditanukul. Having an established family denim business, Aruni’s passion for working with textile harbored from a very early age. Aruni’s entrepreneurial spirit led her to studying two degrees including Fashion Design at Academia Italiana and the University of Wales, plus a BBA in Marketing from the Assumption University, Thailand graduating in 2013. Aruni’s career in fashion began while working for Renowned Thai designer Kemissara, assisting her at Bangkok Elle Fashion week and Seoul Fashion week in 2014. Being the winner of Vogue India Honors 2012 landed her an internship at Vogue, shadowing stylists during fashion shoots. She also assisted Delhi based designer Shweta Kapur with the production of her Spring/Summer 2015 line.

Aruni wishes to pair different denim fabric with different materials using different techniques to create range of products. Quality denim in beautiful shades of blue are sourced directly from Aruni’s Denim factory. Think easy to wear flared trousers pair with trendy tops, finely constructed jackets come with alluring details , loose drapes can be seen on gown saris, midi skirts, denim tunics, interesting dresses and much more.